A Second Life,
A Second Perspective

My introduction to the industry came early — working in boutiques as a teenager, attending market before I turned eighteen, and helping open my mother's boutique. Specialty retail is where I began, and it's the corner of the market I've never stopped believing in.

What followed was 15+ years across merchandising, buying and planning in corporate fashion in NYC — leading global merchandising teams, opening new stores, launching categories and driving product strategy for major retailers.

So in 2021 I launched DeZiem — a one-woman show at the start, working with a handful of the specialty stores where I saw the most opportunity.

DeZiem — deuxième, French for "second"A second life for me; a second perspective for our store partners.

Since then we've grown into a dynamic team based between Paris and the US, with backgrounds ranging from Net-a-Porter and Neiman Marcus to Hampden and Hive. Together we cover both international and domestic markets — and every fashion week — across the contemporary and designer landscapes, working today with 30+ specialty stores across the country.

DeZiem began as — and continues to be — about leveraging our collective expertise to support the stores we work with: merging broad market insight with what we learn digging into each business, and combining the two to drive profitable buying decisions and sustainable, long-term growth.