Most people in retail live on one side or the other. They’re either in the showrooms — chasing trends, building brand relationships, curating the assortment — or they’re in the spreadsheets, planning buys, watching sell-through, managing markdowns.

Almost nobody does both. Deziem does both.

Founded by Kate Rowan in 2021, Deziem is a team of talented women with deep experience across Buying, Planning, and Merchandising — built to give independent boutiques the kind of strategic infrastructure that used to only exist inside department stores.

We know that most boutique owners are wearing every hat — buying, selling, styling, managing staff, running the business. There’s rarely time to sit down and dig into the numbers the way you know you should. That’s exactly where we come in. We do the digging so you can make informed decisions without having to build the analysis yourself.

We cover market across NYC, Paris, Milan, Copenhagen, London, Bogota and more — sitting in showrooms, meeting with brands, and identifying what’s worth buying before it hits anyone’s radar.

At the same time, we’re deep in the numbers — managing budgets, reporting, and performance tracking across nearly $60 million in annual sales for 20+ boutiques nationwide, week over week, season over season.

That combination — the market eye and the planning brain — is what makes Deziem different.

And it’s what makes this newsletter different from anything else out there for independent retail.

This isn’t a trend report from someone who’s never managed a buy. It isn’t a data dashboard with no context. It’s both, from a team that lives in both worlds every day.

Deziem Digest is where we share what we’re seeing — the trends, the data patterns, the brands, and the insights that come from sitting at that intersection. Consider it a window into how we think. And if what you read here makes you want that lens applied directly to your business — from market coverage and brand scouting to financial planning and performance reporting — that’s exactly what we do. We’d love to talk.